April 15, 2014

Professional Photographer Magazine – Column 2 – The Window of Tolerance

I recently discovered the concept of The Window of Tolerance. It’s a psychology phrase that defines the conditions in-between where you’re able to function with full access to your internal resources – ie. you’re managing ok. Life is good when we’re inside the window but when we get outside of it, we either respond with fight/flight or freeze responses. These responses are not pleasant for us and for some people, getting outside of the window is utterly debilitating. In time, it is possible to expand your window of tolerance to make difficult circumstances more bearable, but often not without significant effort and support.

This window of tolerance exists in our photographic world too. I’m sure you’ve all had the feeling of a tight chest, anger or anxiety in certain situations when we’re stretched to our emotional limits as photographers and businesspeople. You might have been asked to do something you’re uncomfortable with or been treated in a way that you haven’t enjoyed. But knowing what you stand for and what your values are can help define what direction to take with your response and how to prevent it from happening again in the future. You create a situation where you don’t need to stretch outside of your window of tolerance and life feels more fulfilling and satisfying.

Our values are pretty simple but they define everything that Kristen and I do. We don’t really care about money – it’s a means to an end and we want just enough to be able to have a life that makes us happy. We value experiences, interactions and relationships. We both abhor inequality and hierarchy and when the powerful do nothing to change unjust or unfair circumstances. Most importantly, we both know we have a responsibility to create a little bit of happiness in the lives of each and every person we meet.

Immediately, you can probably already see that a few of these points are contradictory to the objectives of much of the wedding industry. Success in our field is often defined by how much money you can make each year and being visible as an expert in our industry whom people aspire to be like. And there’s a lot of perpetuation of bride-centric and beauty-centric weddings. The places where non-white, non-heterosexual couples who don’t conform to society’s notion of beauty can be seen is limited and I haven’t seen many of the powerful voices in the industry tell us to challenge this.

Kristen and I rejected these traditional industry values – not because we wanted to be an “alternative” business but because we actually didn’t agree with them as people. What I’ve realised now is that being myself actually turned out to be a great business decision and it IS possible to have a sustainable business even if you don’t follow the industry norm.

From nearly day one, we built the business around working with couples that had a similar way of viewing the world. Things like where we advertised, offering to barter with people, how I wrote the about-me section on my site and the information sheet that I sent to prospective couples not only encouraged people to hire me, but discouraged the people that could potentially drag me out of my window of tolerance. For example, this is from my info sheet: “I believe in equality in love and think that gender roles are silly and outdated. That is, a wedding is about both people, not just the bride – so it’s awesome when both people are invested in their wedding and its planning. I also believe any two people in love should be able to get married, love is love regardless of what gender they are.” I use my honesty as a filtering tool and people know from the moment they read my info what they will get. And I must admit, it never feels like work when I’m photographing people that I enjoy being around.

At the end of it all, this stuff means that I usually sit inside my window – I’m in a circumstance where I’m ok and I’m not experiencing things that make me feel angry, resentful or unhappy about what I do. My career is sustainable and I wake up excited about what my day has in store (except culling photos, I HATE culling photos).

So take a little time to think about what your values are – write them down on a sheet of paper. How do they match or clash with what you do as a photographer? We don’t think everyone should run their businesses like us but we’re confident that once you’ve worked out what YOUR values are, you’ll be much happier if you can work consistent to them and sit within your very own window of tolerance.

Images in this post from myself and Kristen’s trip to Iceland in 2013.



  • Rachel April 19, 2014

    Thank you. Reading this resonated and made me smile big. Lucky and Kristen you put very positive energy out there, thank you for inspiring and reminding me what is important and teaching me about The Window of Tolerance. I’m going to have to keep reading this to remind my heart what I already know, especially in those moments when I’m feeling lost, I’m also going to share it. Thank again. x x x

  • Lakshal April 15, 2014

    Funnily enough Jack, I literally *just* finished writing the piece for the June magazine which is based 100% around the idea of success and defining what it means to you before you start. You’ve hit the nail on the head with setting goals. :)

    And thanks for your kind words, it’s great to know that people out there don’t think I’m completely crazy. :)

  • Jessica Roberts April 15, 2014

    I nodded all the way through reading this. As artists working with people who have the same values is so important. As soon as I have seen you have written something lucky I click through straight away, I love reading what you have written it always resonates so strongly with me. Keep writing!

  • Jack Chauvel April 15, 2014

    Some wise words there, I think also you need to be mindful of the goals of where you want to be and why you do what you do. This may be because I went full steam ahead into a career that was different to photography first, or because I generally tackle my work head on and a little bit too enthusiastically sometimes. Ultimately however though there is a goal behind it all, whether it is to have that comfort stage with me, my partner.. or self fulfillment or happiness through work (work to live not live to work).

    I find it always very interesting and important to learn from peers, as well as provide support where needed. Not everyone is lucky enough to have the support they need at home, so having it from those (and giving back to those around are important). Also there are varied ages within our industry (and other industry’s) and that life/work experience can be passed onto the younger crowd that come through.

    Very well written and kudos to going about business in the way you want to go about business :) It made me step back and have a think about thing.

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